The marketing plan for each product must include packaging design. The consumer’s decision to buy can be made or broken at this initial point of contact. The appropriate packaging may boost brand recognition, improve sales, and make a product stand out on the shelves. Packaging design is more crucial than ever in the modern world since consumers are more informed and demanding. In this essay, we’ll present 10 mind-blowing packaging design examples.
1. Minimalist packaging design
Simplicity and beauty are the hallmarks of minimalist packaging design. It’s a design strategy that places an emphasis on using straight lines, muted colors, and straightforward typography to produce products that are both subtle and elegant. Here are three illustrations of minimalist packaging that nicely illustrate this strategy:
A case of understated elegance is Apple AirPods
The AirPods’ package is a wonderful illustration of minimalist design. A white box with a spare picture of the AirPods on the front serves as the packaging’s simple and stylish front. The AirPods are housed inside a charging case that also has a simple, minimalistic design.
Using a basic cleaning product as a method
A company that makes cleaning products called Method has innovative packaging ideas. Although simple, its packaging has an interesting twist. To make their products stand out on the store, Method uses vivid, dramatic colors rather than standard white packaging. The end product is a distinctive and eye-catching design with a minimalistic vibe.
Grown Alchemist: A focus on sustainability and ease of use
Grown Alchemist is a skincare line that emphasizes sustainability heavily. Their sleek, elegant packaging with earthy hues and simple lines reflects their dedication to using only natural products. The packaging is also created from renewable resources, making it an environmentally conscious decision.
2. Bold and colorful packaging design
Making a statement and attracting the consumer’s attention are the main goals of vibrant and bold packaging design. Bright colors, strong font, and amusing images are the mainstays of this design strategy, which aims to produce products that are both aesthetically pleasing and memorable. Three vivid and daring packaging designs that perfectly illustrate this strategy are shown below:
Adidas: The pinnacle of streetwear fashion
Adidas is a well-known company that has established a reputation for its distinctive and eye-catching packaging. Their streetwear line’s packaging is very striking, with vivid colors and strong lettering that create a dramatic statement. The packaging is intended to stick out on the shelf and attract customers seeking a strong and edgy appearance.
McDonald’s: A daring and entertaining overhaul
Although McDonald’s has been a household name for many years, they just underwent a daring and humorous overhaul. Their food products are now packaged in vibrant colors with entertaining images and bold typography that appeals to a younger audience. Bold colors and entertaining images on the packaging are used to provide an enjoyable and memorable experience for customers.
Fenty Beauty: A colorful, diverse appearance
A makeup company called Fenty Beauty is known for its inclusive and varied approach to makeup, which has caused a stir in the beauty sector. The packaging for their products is colorful and flamboyant, reflecting the brand’s dedication to diversity. The packaging stands out on the shelf and appeals to a wide spectrum of customers thanks to a combination of bold font and amusing images.
3. Interactive packaging design
The goal of interactive packaging design is to captivate the consumer and provide them with a unique experience. This design strategy includes aspects that motivate the consumer to interact with the product in addition to visual appeal. Here are three interactive packaging design examples that effectively illustrate this strategy:
KitKat: An enjoyable break activity
The packaging for the chocolate bar KitKat is distinctive and interactive. Four chocolate fingers that can be separated from each bar make up each one. A “Snap Pack” is a component of the package that enables the user to snap off each finger with ease. By adding an interactive component, this design makes eating chocolate a fun and enjoyable experience.
Heinz: Ketchup that anticipates your needs
Heinz has developed a technologically advanced interactive packaging design. A QR code on their ketchup bottle directs customers to a customized message that is relevant to their current situation or mood when they scan it. For instance, the message might read “Congrats for making it through Monday” or “Binge-watch something worthwhile.” This design gives the goods a personalized touch while creating a fun and distinctive experience.
Oreo: A revolutionary take on a traditional cookie
Oreo has developed a design for its packaging that makes the cookie into a game. To reveal the cookie’s blank side, the user can twist off the cookie’s top using the packaging’s unique design. You can create art on the bare side, write on it, or play games with other cookies on it. This design gives a traditional cookie a whimsical twist and makes for a fun and engaging experience.
4. Sustainable packaging design
Using materials and techniques that have the least negative impact on the environment is the foundation of sustainable packaging design. This design approach is becoming increasingly significant as customers become more cognizant of the impact that packaging has on the earth. Here are three examples of environmentally friendly packaging that effectively illustrate this strategy:
Lush: A dedication to moral behavior and environmental responsibility
The beauty company Lush is dedicated to using ethical and sustainable business practices. Their product packaging is produced from recyclable materials and is intended to be as straightforward as possible. Additionally, if possible, they employ packaging made of materials that are compostable and biodegradable. Every element of the packaging design, from the materials to the design itself, reflects the brand’s dedication to sustainability.
Ecover: A cleaning company that prioritizes the environment
The cleaning company Ecover prioritizes the environment. In addition to using a plant-based plastic manufactured from sugarcane that is 100% renewable and carbon neutral, its packaging is made entirely of recycled plastic. Additionally, they employ a closed-loop recycling method to prevent their packaging from being disposed of in landfills. The company’s dedication to sustainability is clear in the packaging, which is both useful and environmentally beneficial.
IKEA: Eco-friendly packaging and the art of flatpacking
Furniture retailer IKEA is renowned for its flat-pack construction and environmentally friendly packing. Their packaging is made to be as little as possible, which lowers the cost of transportation and cuts down on carbon emissions. They aim to employ only renewable and recycled materials by 2030. They also use renewable, recycled, and recyclable materials in their packaging. Every element of the packaging design, from the materials to the design itself, reflects the brand’s dedication to sustainability.
5. Unique shapes and materials
Utilizing unusual forms and materials is a wonderful approach to stand out from the competition when designing packaging. Here are three instances of packaging design that makes use of distinctive materials and shapes to produce a memorable and useful product:
Unconventional wine bottle shapes are examined
Wine bottles come in a variety of sizes and forms, but some wineries go over and above by using unusual designs. For instance, some wine bottles are designed to resemble guitars, penguins, or even fish. These distinctive forms are not only eye-catching but also interesting discussion starters. Additionally, they can aid in distinguishing one wine from another, making it simpler for customers to recall their preferred brand.
Coca-Cola: An ice-filled soda can
The ice-cold can is one of Coca-most Cola’s distinctive designs. The company is renowned for its creative packaging. The soda can be kept at a temperature of -5°C for up to 30 minutes because to the unique material used to make the can. This means that even on a hot day, the soda may be savored ice-cold. Additionally composed of recyclable materials, the can offers soda fans a green alternative.
A nutty spread in a squeezeable pouch is called Nutella
Popular hazelnut spread Nutella has distinctive packaging to match its flavor. The company just introduced a squeezable pouch style that is practical and entertaining. The pouch’s design is ideal for eating while traveling because it is simple to squeeze to release the spread. Additionally, a flexible material that is simple to recycle was used to make the bag.